No sense talking about how bad the world is these days, when we have a solution staring us in the face.

Whatever else it might be, the gospel of Jesus is at least an outline for a better, more merciful world, and everyone on earth has the right to read it. What the gospel implies is that Jesus would like to assume control of the planet and turn things around for the benefit of all mankind.

As I mentioned in the sidebar at the left, Christians make up only 30% of the world’s population (as of 2017). From a political strategist’s point of view, this might be considered a reasonable starting position. But a political strategist would need to greatly expand his voter base if he ever hoped to win an election. In the same way, we Christians need to focus our energy on the ultimate goal, which is a world under the direct benevolent guidance of Jesus himself.

I believe we need to treat Jesus’ mission on earth as if it were a political campaign, and work as though he really does want to win the popular vote and become the elected leader of all mankind. This would require only one thing: To get his campaign literature (the gospel) out to every living person so that they can read it and determine for themselves whether or not to vote for him.


In other words, we want to send the gospel to those people who, for one reason or another, have no reasonable hope of ever getting their hands on a copy for themselves. For various cultural and/or geographic reasons, the gospel is out of reach for a majority of people around the globe, and even for many people right here in our own country. I hope to make a tiny difference by working to correct that situation. That’s what this blog is about.

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If you have been fortunate enough to read the gospel of Mark, or any of the four gospels, and you are interested in respectful discussions of contemporary religious and cultural issues, the website CERC is a marvelous resource.


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Treating Christian Evangelism like a Political Campaign