“Proclaim God’s marvelous deeds to all the nations.”
I am a complete novice when it comes to politics and the process of running a political campaign. I have never been involved in politics at any level, with the exception of helping my friend become president of our senior class at college. Our main strategy at that time was to plaster campaign fliers on every tree and lamppost across campus. It actually worked surprisingly well.
Thinking I would test the concept of running a political campaign for Jesus, I printed up some business cards with His picture on the front, and my website on the back, and got myself into Times Square, New York City. My plan was to distribute the cards to random pedestrians, and assess their reactions. I discovered three things:
Not a single person would take a card from me, or even make eye contact.
When I placed the cards on public benches and tables, they were immediately removed and discarded by custodians working in the area.
If I placed a card on a table that was occupied, the reaction was often ridicule or outright hostility.
I somehow managed to place about 250 cards on public seating locations in Times Square before I lost my nerve and hurried home.
Over the next couple of months I got “hits” on my website from the following countries: United States, Brazil, Canada, India, Italy, Argentina, Portugal, Australia, Philippines, United Kingdom, Chile, Mexico, Albania, and Sri Lanka.
I won’t even try to correlate the hits on my website with the distribution of business cards, but I must say I was encouraged by the apparent interest in Jesus shown by people across the globe.
So how do modern political campaigns get their message out to the masses? One technique that is familiar to many of us is the use of mailing campaigns. Postcards and flyers arrive in the mail describing a candidate’s qualifications, (and the opponent’s shortcomings), in the hopes of educating the electorate. Sometimes these campaigns target specific people at specific addresses, but at other times they are simply addressed to “Local Postal Customer.”
Every Door Direct Mail, or EDDM, is a service of the U.S. Postal Service developed to make mass mailing both easy and inexpensive. No postage permit is required, and no mailing lists are needed. Using their mapping tool, I can hover over an area that I am interested in, select an entire postal route, (typically around 300 households) and arrange for my campaign literature to be delivered to the “local postal customer “at the low cost of $0.18 per mail piece.
Let me repeat that: I can deliver my campaign literature (in this case the Gospel of Mark) to an entire postal route of 300 households, for about $50.00 postage (plus the cost of the printed material). Since each household typically consists of at least 4 people, I will be effectively reaching 1200 people with my candidate’s message every time I conduct an EDDM mailing to an individual postal route.
Unless I’m mistaken, delivering an up-beat message through the mail to prospective voters is probably the most efficient and successful tactic that a politician can employ to win votes during an election. Likewise, a short and pithy biography of the candidate may be just the ticket to a successful campaign. I’m certainly hoping that is the case in this most crucial of all elections.
My next post The Power To Govern explains why our campaign is so important.